Studio · 48 Alexander Ave, Parsippany, NJ

Savor

Packaging copy, menus and regulatory paperwork for food and drink makers, rewritten until the label still smells of the kitchen when it lands in Lyon, Osaka or Monterrey. Priced by language pair and word count, from $0.16 a word.

EN → FR-CA Collage of a chili crisp jar, an anchovy tin, a lemon and an elm leaf, marked up in coral pen with translation notes
Fig. 01 — jar front, redlined for Quebec
  • EN →
  • ES
  • FR
  • DE
  • IT
  • PT-BR
  • AR
  • ZH
  • KO
  • JA
§ 01  /  The route a label takes
Intake to hand-off

Five tables between your jar and their shelf.

Every label we touch is passed from one table to the next. Nothing moves on until it reads as if it were printed in the market it's headed for.

The full service list →
  1. 01

    The glossary table

    Before one sentence moves, we read your recipe card, artwork and spec sheet, then build a one-page glossary. What does “small-batch” mean on your jar? “Crisp”? “Cured”? Each word gets one decision, written down.

    Out: glossary · reply within 1 business day
  2. 02

    The tasting table

    A translator who cooks and eats in the target language drafts the copy. The line should sound like it was stamped on a tin in Lyon or a crate in Osaka, not like English wearing a costume.

    About 2,500 words / language / day
  3. 03

    The rulebook table

    Allergen emphasis, metric net contents, ingredient order, origin statements, nutrition panel format: all read against the published rules of the market you're entering. We flag; your regulatory counsel signs.

    FDA · CFIA · EU 1169/2011
  4. 04

    The proof table

    The translation is set into your own Illustrator or InDesign file. German and French run long, sometimes by a fifth or more, so we trim and re-break lines until the tin looks as if it was always that language.

    Out: marked-up PDF · $58 / artboard
  5. 05

    The hand-off table

    Final text, a clean glossary and the translation memory come home with you. The next SKU in the range starts with your words already chosen, and repeated text is 60% off.

    Out: .docx · .xlsx · .tmx
§ 02  /  The rate card
Per language pair × word count

Priced by the word, set down like a ledger.

There's no hourly clock running. Count the words, choose the pair, and the number is the number. Quotes land the same business day, and each row below opens a quote for that language.

A food label proof covered in coral redlines beside a wedge of cheese and dried chilies
Fig. 02 — allergens, net contents, origin: the lines we mark first
English →Per wordMinimum
  • Regulatory documents (spec sheets, COAs, HACCP summaries)+$0.05 / word
  • Layout proof in your Illustrator or InDesign file$58 / artboard
  • Rush delivery, under 48 hours+35%
  • Repeated text matched from your translation memory60% off

Worked sumA 1,400-word menu into Italian: 1,400 × $0.18 = $252. A 220-word jam label into French falls under the minimum, so it's $102.

Quote my language pair
§ 03  /  A worked example, not a client story
One jar, one recipe

One jar of Calabrian chili crisp, three shelves.

Picture it leaving a New Jersey kitchen for a grocer in Montreal and a deli in Lyon. The sesame is still sesame. But each market keeps its own list of what must be declared, and Canada wants every mandatory word in English and French.

9major allergens the U.S. requires you to declare
11priority allergens on a Canadian label, in two languages
14allergen groups the EU wants emphasised in the ingredient list

Same jar, three lists, one hungry reader at a time. That's the work.

Bring us your label

§ 04  /  Lines that won't travel

Three lines that won't survive word-for-word.

The craft in miniature: the English on top, what the market actually needs underneath.

Small-batch, slow-cured.

ES

Elaborado en pequeñas tandas y curado despacio.

Spanish wants a verb. “Small-batch” stops being an adjective and becomes how it was made.

Crisp, tangy pickles.

DE

Knackig-säuerlich eingelegt.

German has a single word for the snap of a good pickle: knackig. We use it.

Hot honey.

JA

唐辛子はちみつ・辛口

辛い (karai) is hot from a chili; 熱い (atsui) is hot from a stove. One character decides which jar you're selling.

§ 05  /  Before the first call
Collage of an olive oil bottle, dictionary, pen and preserved lemons with coral hand-drawn marks
Fig. 03 — the desk at 48 Alexander Ave
A short list, then we talk

Bring the jar, if you can spare one.

We write better about food we've tasted. Calls are by appointment, and these are the things that make the first quote exact.

  • 01Final or near-final artwork: PDF, or the native .ai / .indd file.
  • 02Ingredient list and nutrition panel, in the order they appear on pack.
  • 03Where it's going and how it will sell: retail, direct-to-consumer, or through a distributor.
  • 04Words that must never be translated: your brand, a product name like “Elm Smoke”.
  • 05A sample, mailed to 48 Alexander Ave, Parsippany, NJ 07054. We'll taste it.

Questions that come before the quote

How is a project priced?

Language pair times word count, with a per-language minimum. Regulatory documents add $0.05 a word. You get a written quote the same business day, and that's the invoice.

Do you provide certified translations?

We supply a signed statement of accuracy for importer paperwork. Sworn or certified translation for particular authorities is a separate process, and we'll tell you at the quote stage if your market needs it.

Can you tell me if my label is legal?

We check wording against published labelling rules and flag what looks off. We're linguists, not attorneys, so your regulatory consultant has the final say.

How fast is fast?

About 2,500 words per language per working day. Under 48 hours is a rush job at +35%.

House rule

A label is read once, in a hurry, by someone hungry. Make that one glance taste like home.

Four times a year we send a one-page note on label-law changes that touch small producers. Ask, and we'll add you.

Add me to the note
§ 06  /  Ready to start?

Send us the jar. We'll send back its second language.

A written quote the same business day, by language pair and word count, from $0.16 a word. Calls are by appointment, so pick the hour that suits your kitchen.

orders@elmanchovy.com